His standout initiatives include offering kids game-day access—from courtside seats to locker-room intimacy—and personalized interactions ranging from 1-on-1 training to virtual hangouts. These moments shift their focus from limitations to possibilities.
Unlike traditional NIL collectives focused on recruiting or revenue, CCDE (Collegiate Champion Diabetes Educators) targets awareness through education and advocacy, raising funds (over $55,000) and partnering with JDRF to support athletes and children living with T1D.